2/16/2023 0 Comments Why do spotify podcasts have ads![]() At the top of the year, we launched Streaming Ad Insertion, an innovative podcast ad technology that delivers the intimacy and quality of traditional podcast ads with the precision and transparency of modern-day digital marketing. The acquisition of Megaphone represents the next step in Spotify’s expanding the possibilities of this intimate and screenless medium. That’s why today, we’re excited to announce Spotify’s acquisition of Megaphone, one of the world’s leading podcast advertising and publishing platforms. We believe that streaming audio, including music and podcasts, is poised to be the next great frontier for listeners, creators, and advertisers. ![]() Less than two years ago, we announced that audio-not just music-would be the future of Spotify.
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